Specializations
- Astro, Sanity & Cloudflare
- Website Strategy & UX
- Conversion Rate Optimization (CRO)
- Web Performance & Core Web Vitals
- Technical SEO & GEO
- Business Analysis
About me
I have been working professionally in web development since 2018. During that time, I have contributed to more than 40 projects - from corporate websites and marketing sites to e-commerce platforms and custom web applications.
In 2019, I co-founded WebProfessor, where I currently serve as Co-Founder & CEO, primarily responsible for project strategy, UX, business analysis, sales, and overseeing the quality of our implementations.
Today, a large part of my work focuses on building modern websites using an architecture based on Astro, Sanity, and Cloudflare. In my projects, I pay particular attention to performance, Core Web Vitals, SEO, GEO, and conversion rate optimization.
I work with companies from Poland, across Europe, and the United States, and I also lead projects in English.
I have a degree in computer science with a specialization in cybersecurity - I studied at the Military University of Technology and Warsaw University of Technology.
Throughout my career, I have combined my IT expertise with a passion for business and marketing - and that combination is what enables me to create websites that generate real business value and effectively deliver on defined business goals and project KPIs.
- 8+ years of experience
- 40+ completed projects
- Co-Founder & CEO at WebProfessor
- Projects for companies in Poland, Europe, and the US
How I approach projects
I believe that a good website should be an investment that delivers a specific business outcome. Aesthetics matter, but so do results, usability, performance, and the ability to scale and evolve over time.
My approach is built around three pillars: understanding the client’s business, thinking strategically about conversion, and taking a long-term perspective. Before we start designing, I ask one fundamental question: “What does this website need to achieve?” Only then do I choose the right technology, UX approach, and supporting solutions.
A great website is defined not only by how it looks, but above all by the results it delivers. A project that fails to achieve its goals and KPIs is a cost, not an investment.
Selected projects
Below are a few selected projects that reflect the breadth of my experience - from websites to custom web applications.
- Bonapi Training Center - an extensive training platform combining a website with a custom web application that supports the company’s internal processes.
- ClickLease - long-term development of websites, UX, and CRO; during our collaboration, the conversion rate increased by 86%.
- OpenMed Medical Center - over 5 years of developing websites, SEO, an internal web application (MedBill), and the OpenMed Recepty platform; organic traffic increased by 3782%.
- Web2Business Agency - a multilingual website built with Astro, an advanced CMS, and Cloudflare, designed to support SEO, marketing, and international expansion.
We work with many clients for years, continuously developing their websites and applications as a long-term technology partner.
Technologies and tools
- Core stack: Astro, Sanity, Cloudflare
- Front-end: React, Next.js, TypeScript, Tailwind CSS
- Architecture: SPA, SSR, SSG, Islands Architecture, Headless CMS
- Optimization and testing: Core Web Vitals, Playwright, Sentry, Technical SEO, CRO, GEO
- AI tools: Claude Code, Cursor, Codex
I use AI tools for research, analysis, prototyping, code review, and development - wherever they help me work faster while maintaining high quality and full control over the solution.
