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Website for a judo sports club

Gokyo Judo: from the first visit to the website to the first training session

See how an outdated WordPress site was rebuilt in Astro as a fast, good-looking website. The new site makes it easier for parents to get to know the club and sign their child up for a trial session, and lets the Gokyo Judo team update content and grow the site themselves, without sending every change to developers.

A great experience - the team took the initiative themselves and suggested solutions, looking at the project from our club's point of view.
Anna Dąbrowska, Owner of Gokyo Judo

/ Project facts

Client

Gokyo Judo

Industry

Sport

Scope of work

UX visual design migration & platform change headless CMS workshops launch website rebuild analytics information architecture

Results

  • 2 x

    conversion increase

  • 90+ /100

    PageSpeed score

  • 60 %

    more new students

Open the website gokyo-judo.pl
gokyo-judo.pl
Home page of gokyo-judo.pl: hero with a video, benefits of judo, experts, parents' reviews, sign-up, a map of locations and a description of the club
The home page scrolled from the top: the club, the coaches, parents' reviews, locations on a map and the trial session sign-up.

/ 01 problems and challenges

A good club needed a website that would finally show its true value

Gokyo Judo runs classes for children and teenagers in Wrocław and the surrounding area. Behind the club are experienced coaches, an engaged community and successful athletes. Unfortunately, the previous website, built on an off-the-shelf WordPress theme, was slow, not mobile-friendly and didn't deliver the expected results. The club needed a site that would present its offer better and encourage parents to sign their child up for a first session.

What had to be solved

  • Building parents' trust - showing the coaches, the atmosphere of the classes and the experiences of families who already train at the club.
  • A clear presentation of the offer - organizing the information about locations, age groups and training schedules.
  • Managing the site independently - letting the Gokyo Judo team publish news, update class information and grow the content with ease.

/ 02 our process

From the first workshop to a finished website

We started work on the new website with workshops where we got to know Gokyo Judo: how the club runs day to day, its goals and what it expected from the new site. We talked about visual preferences and how the club wants to be seen. That told us which information matters most to the club's team and to people interested in training.

We looked at the offer through a parent's eyes: will the classes suit my child, who runs them, and where does the training take place? The site had to answer those questions and make the decision easier. At the same time, the club's team needed the freedom to update content and grow the site without sending every change to developers.

Those findings set the direction for the rest of the work:

  • Information architecture and first wireframes
    We planned the page structure and prepared simplified wireframes showing the layout of the content. Even before designing the look of the site, they let us check how a parent would find the offer for their location and get to the trial session sign-up.
  • Workshops and refining the structure
    We went through the wireframes together with the client, combining our recommendations with their knowledge of how the classes are organized and what parents ask every day. That let us refine the scope of the content and the way users are guided through the offer, and agree on the basis for the visual design.
  • Visual design and fine-tuning the details
    We prepared a design that combines the club's sporting character with a friendly message for parents, using photos from training, coach profiles and reviews. Several rounds of feedback let us polish the look of the site, so that before development started the client knew exactly how the finished site would look.
  • Launch and ongoing consultation
    We built the approved design in Astro and launched it on Cloudflare, and thanks to Sanity the club's team can now edit the content themselves. Moving the site to Cloudflare also lowered the running costs.
gokyo-judo.pl
The "What a trial session looks like" section with a description of the class and a video from training
01 A section with an embedded video - touches like this have a big impact on conversion
Trial session sign-up form on mobile with a choice of location
02 Trial session sign-up form on mobile with a choice of location

/ 03 technology, SEO and analytics

A fast site, easy editing and lower running costs

The rebuild also meant a change of technology and hosting. We migrated the old WordPress site to a setup built on Astro, Sanity and Cloudflare. Each one has a specific role: Astro powers the site, Sanity handles content management, and Cloudflare takes care of hosting and delivering it to users.

We moved the site from its previous paid hosting to Cloudflare. The current setup fits within the free plan, so the club pays nothing for hosting. At the same time, the site uses Cloudflare's infrastructure to deliver it to users. The change of technology therefore also brought a real saving in the ongoing cost of running the site.

Analytics: data to judge how well the site performs

We set up analytics tools and conversion tracking so that traffic, user engagement and progress toward the site's goals can be measured. Further decisions about developing the site can now be based on data, and the club can watch how visitors use the new offer.

Analytics also gives a baseline for future changes - it shows whether they lead to the user actions the club expects.

gokyo-judo.pl
The "Achievements and results" section on the About us page: photos from competitions and a list of the athletes' medals
03 The athletes' achievements, from Polish Championship medals to European Cups, show parents the level of the club.
gokyo-judo.pl
Contact page: information about signing up through Sportsmanago, club details and a contact form
04 Sign-up through Sportsmanago, club details and a contact form in one section.
The Japan 2027 trip card on mobile: poster, dates, price and a sign-up button
05 Camps and trips with the dates, price, flyer and sign-up in a single card. A parent has everything they need to decide.
An article on the club's blog about a child's first judo session, with a photo of children in class
06 The blog answers parents' questions, such as what the first session looks like and whether their child will cope.
News item about Nina Podymska's gold medal at the Cadet European Championships, on mobile
07 Competition news shows off the athletes' successes. The club publishes it on its own, with no developers involved.

/ results

  • 2 x conversion increase

    3 months after launch
    Source: client's internal data

  • 90+ /100 PageSpeed score

    since launch
    Source: Google PageSpeed Insights

  • 60 % more new students

    since the site launched
    Source: client's internal data

PageSpeed Insights results for the club's website

PageSpeed Insights score for gokyo-judo.pl

About the Client

Industry: Sport
Location: Poland - Wrocław and the surrounding area
Company Size: 1-10
Founded: 2017

Gokyo Judo runs judo classes for children and teenagers at several locations in Wrocław and the surrounding area. The coaching team includes former Polish national team members and world championship medalists and the program covers preschool, school-age and competitive groups, from a child's first sessions to preparation for competing at the highest level.

The club's students win medals at the Polish Championships and European Cups. They also take part in training camps abroad, including in Japan, Georgia and Spain. The club works with physiotherapists and dietitians to support the development of its young judoka.

Anna Dąbrowska - Owner of Gokyo Judo

Anna Dąbrowska

Owner of Gokyo Judo

"Great collaboration and real commitment to building the site. The team often took the initiative and suggested solutions, looking at the project from our club's point of view. The site is fast and looks great. We recommend working with them!"

/ questions

Questions people ask after reading this case study

We organized the information parents need before signing up their child: locations, age groups, schedules and coach profiles. Photos from the classes and reviews help them get a feel for the club's atmosphere, and prominent buttons lead to the trial session. On its page, a parent learns what the first class looks like and can fill in a sign-up form with a choice of location.

The club needed a fast website, a custom design and easy content editing. Astro let us build a site tailored to those needs, with a limited amount of JavaScript sent to the browser. Sanity provided a separate content management panel. That way we could combine site performance with the freedom for the club's team to manage it day to day.

Yes. In the Sanity panel we set up, the Gokyo Judo team can publish news and change the content and class information without touching the code. That matters with every new enrollment period and every change in how training is organized. Day-to-day updates happen within the editing options we prepared, without sending every small fix to the developer.

Each Gokyo Judo location has its own page with information about the training venue, the coaches, the groups and the class times. This structure makes it possible to build content that answers specific searches, such as judo classes for children in Sadków. A parent lands on the offer for the location they're interested in and immediately finds the information they need to sign up.

Yes. We moved the site from paid hosting to Cloudflare. The current setup fits within the free plan, so the club pays nothing for hosting. That's a real saving in ongoing maintenance. The cost of the domain and of any further work on the site remains a separate item.

Yes. A similar structure works for a football academy, a swimming school, a martial arts club or a dance school. They share the same needs: presenting the instructors, groups, locations and schedules, and making sign-up easy. We adapt the design, the content and the way participants sign up to how a given organization runs its classes and who it serves.

So, shall
we begin?

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