Project Goals and Starting Point
The client wanted to present his services in a consistent, aesthetic and professional way to increase the perceived value of services and facilitate the process of acquiring projects. It was important that the website simply showcased the photographer’s skills, presented a wide range of work, and enabled quick and easy contact.
A key element was to be an interactive photo gallery divided into categories, thanks to which visitors can find the type of work they are interested in in seconds - from apartment interiors, through drone photos, to 3D virtual tours.
The second pillar of the project was to be a clear pricing package system with the ability for the client to easily edit prices at any time.
Analysis and Design Process
We started work with workshops where we discussed goals, needs and target audience. Based on this, we prepared an initial website prototype that perfectly met all project requirements.
After this stage, we began graphic work, creating visualizations consistent with the style preferred by the client - elegant, modern and minimalist, with light rounding and subdued colors.
Since first impressions play a huge role in the photography industry, in the opening section we placed an automatically scrolling photo presentation in two rows, showing the diversity of work - from interior photos, through drone shots, to virtual 3D tours. This way, clients could quickly and easily see the full range of services offered by Michał from the very beginning.
We also created an interactive gallery with categories that allows easy filtering of photos by session type.
An important element was also the pricing packages with additional service options that can be configured and immediately sent as a quote request. Visitors can easily choose an offer tailored to their needs, and our client immediately receives a ready, personalized offer by email, which allows both parties to save time and streamlines the sales process. This functionality was integrated with WordPress CMS, which allows the client to independently update prices at any time.
Technology Choice
For this project, we chose Astro combined with React, which allowed us to create a website that is light, fast and easy to expand further.
The website was deployed on CloudFlare, which ensured global availability, fast loading and automatic performance optimizations.
Additionally, due to the need for independent management of package prices, we introduced a CMS system based on WordPress hosted on dhosting.pl, which was integrated with website elements via API.
Final Results
The new website fully met the client’s expectations - the elegant and minimalist design effectively emphasizes professionalism, and the large number of showcased projects immediately builds audience trust.
The implemented package system with dynamic form means that potential clients can familiarize themselves with the offer in a few minutes, choose the services they are interested in and immediately send a personalized inquiry.
Thanks to this, the communication process was shortened to a minimum, and the service presentation itself became clear and engaging. The website not only improved Michał Zdunek’s image, but also became a practical tool facilitating the acquisition of new projects.
Conclusions
The project showed that even a simple landing page, if well designed and responding to real audience needs, can be extremely effective. The combination of aesthetics, functionality and easy content management gave the client a tool that supports his daily work and helps him stand out in the competitive photography services market.
