Cel projektu i punkt startowy
PitCitVat, mimo 20-letniego doświadczenia i solidnej pozycji na rynku, miało przestarzałą stronę internetową, która nie odzwierciedlała profesjonalizmu firmy ani nie wzbudzała zaufania potencjalnych klientów. Nieczytelna struktura, brak jasnej prezentacji oferty i cenników powodowały, że klienci często dzwonili z podstawowymi pytaniami, obciążając zespół powtarzalnymi konsultacjami.
Właścicielom PitCitVat szczególnie zależało na tym, aby odejść od stereotypowego wizerunku biura księgowego - sztywnych ludzi w garniturach siedzących za biurkami. Chcieli pokazać swoją firmę jako ciepłe, przyjazne i rodzinne miejsce, gdzie klienci czują się swobodnie i mogą liczyć na osobiste podejście oraz wsparcie w trudnych momentach prowadzenia biznesu.
Celem projektu było stworzenie nowoczesnej, przyjaznej i przejrzystej strony internetowej, która skutecznie zaprezentuje zakres usług, buduje zaufanie i prezentuje autentyczny, przyjazny charakter firmy. Kluczowym wyzwaniem było przejrzyste przedstawienie oferty podzielonej na różne rodzaje działalności gospodarczej i odpowiadające im pakiety cenowe.
Strona miała również ograniczyć liczbę powtarzających się pytań od klientów poprzez jasne FAQ i umożliwić łatwy kontakt oraz umówienie konsultacji online.
Analysis and Design Process
We started the project with workshops with the PitCitVat team. We analyzed business needs, target audience, and the specific nature of accounting services. We identified key problems with the current website and set goals for the new site.
Our team provided a full range of design services - from graphic concepts, through copywriting, to organizing a photo session at the client’s office. The content was written in benefit language, adapted to the needs of entrepreneurs looking for professional accounting services.
We paid special attention to team presentation - the key aspect was showing authentic, accessible and friendly specialists who understand entrepreneurs’ needs. We wanted to avoid a rigid, corporate image of “serious people in suits” in favor of a natural, warm atmosphere of an accounting office where clients feel comfortable and can count on support.
Thanks to a professional photo session in the natural office environment, we captured the true character of the company - professionalism combined with friendliness and openness. This approach perfectly reflects PitCitVat’s philosophy, which focuses on direct, human contact while maintaining the highest professional standards.
We designed an intuitive service structure divided by business types (sole proprietorship, companies) and corresponding service packages. Each package contains clear information about services and prices, which significantly reduces the need for additional consultations.
We also implemented an extensive FAQ section that answers the most frequently asked client questions, and an online consultation booking system through Calendly. Thanks to Calendly integration, users see available appointments in real time and can easily schedule a call without having to call or send emails - which significantly lowers the barrier to first contact.
Technology Choice
For this project, we used technologies based on Astro combined with React, which ensures fast page loading and excellent SEO optimization - crucial for service companies competing locally.
The website was deployed on dHosting servers, ensuring stable operation and easy content management.
Additionally, we migrated the client’s email to Microsoft 365, providing professional communication and collaboration tools for the team.
Final Results
The new website fully achieved its goals:
- Builds trust through professional appearance and authentic team presentation,
- Reduces repetitive questions thanks to clear service presentation, price lists and extensive FAQ,
- Makes client acquisition easier through intuitive contact forms and online consultation booking,
- Presents the company’s friendly character while maintaining professionalism - without a rigid, corporate image,
- Is fast, responsive and SEO optimized, which supports local search visibility.
Thanks to the thoughtful service structure and clear pricing, clients can independently choose the right service package, which streamlines the sales process and reduces the team’s consultation workload.
What’s Next?
PitCitVat continues working with us through ongoing technical support, ensuring the website is always current, secure and running smoothly.
Conclusions
The PitCitVat project showed how important authentic team and company presentation is in professional services. Clients choose an accounting office not only for competence, but also for trust and cooperation comfort.
A comprehensive approach - from workshops, through copywriting and photo sessions, to communication process optimization - allowed us to create a website that not only presents services, but actually supports the company’s daily work and builds its market image.
