Project goal and starting point
ClickLease, as a dynamically growing leasing company, has a network of partner branches throughout Poland. Each of these branches needed a professional website - a business card that would present the local offer while maintaining a consistent ClickLease brand image.
The main goal was to create a universal website template that could be easily deployed for each partner branch. The template was to enable the presentation of unique local offers while maintaining unified branding and professional appearance.
A key requirement was integration with the main clicklease.pl domain in a way that would support local SEO - each branch was to receive a dedicated subpage (e.g., clicklease.pl/zory), which would allow better ranking for local phrases in specific cities.
At the same time, it was about unifying the image of all partner branches and providing them with a tool for effective communication with local customers.
Analysis and design process
We started the project with a detailed analysis of the needs of partner branches and their operational specifics. Each branch serves a local market, has its unique offer and communication needs, but at the same time is part of the larger ClickLease network.
Based on this, we designed a universal template that allows for easy content personalization while maintaining consistent design and functionality. The page structure was designed to effectively present local offers, build trust, and lead to conversions.
Each page was equipped with a leasing calculator - a key functionality that enjoys the greatest popularity among visitors. The calculator allows potential customers to immediately calculate an estimated leasing rate, which significantly increases engagement and conversion.
Additionally, each page includes dedicated contact forms with local branch data.
We also designed a content system that allows easy management of each page’s content by branch administrators, while maintaining visual and functional consistency.
Technology selection
The template was built using Astro combined with React and Tailwind CSS, which provided high performance, flexibility in creating interactive components, and visual consistency.
A key element of the architecture was using CloudFlare with reverse proxy configuration, which allowed running branch sites as subpages of the main clicklease.pl domain. Thanks to this, each branch received a dedicated URL (e.g., clicklease.pl/zory, clicklease.pl/warszawa), which significantly supports local SEO.
The content management system was integrated with existing ClickLease infrastructure, enabling easy content updates and management of multiple branch sites from one place.
We also applied advanced performance optimizations that ensure fast page loading regardless of user location.
Final results
The created universal template fully met the set goals - ClickLease received a scalable solution that can be quickly and effectively deployed for each new partner branch.
Each branch received a professional website that presents local offers in a consistent way with the main ClickLease brand. Thanks to integration with the main domain through reverse proxy, branch sites support ranking for local phrases such as “car leasing Żory” or “leasing Warsaw”.
The template enables easy content management by branch administrators while maintaining visual and functional consistency. Each site is fully responsive and optimized for conversions.
The solution significantly facilitated ClickLease’s expansion into local markets, providing each partner branch with a professional tool for customer communication and building local online presence.
Conclusions
The project showed how a universal template can effectively solve the problem of scaling online presence for companies with an extensive branch network. Combining unified branding with the ability to personalize local offers and thoughtful technical architecture supporting local SEO created an effective business solution.
Using reverse proxy in CloudFlare proved key to the project’s success - it allowed maintaining the SEO benefits of the main domain while enabling local positioning for each branch.
